THE YELLOW DWELLING
MAKING HOME DECOR FEEL MORE...AT HOME
Identity alone is unable to invite the Indian customer into the stores of the corporate home decor machinery.
We changed that.
In a world where there are so many relatable, well designed, and truly spectacular products being floated both online and in stores, what is missing is how you are different from the rest?
To make that connection with your audience you truly have to be on the same page because nobody likes waiting. They see you, they assess you and hopefully, they choose you.
Since giving The Yellow Dwelling a unique identity against the various home stores, they have not only struck a chord with their thousands of customers but have raked in huge revenues.
SCOPE OF WORK
Brand Identity
We couldn't be happier with the identity Nineteen Eleven has crafted for us. They are most definitely a part of our journey as we keep moving forward and keep scaling new heights.
Abhinayah Sundaramoorthy
Co Founder, The Yellow Dwelling
BRAND WITH A VISION
The Yellow Dwelling knew what they wanted right from the get-go! They came to us with a clear brief which included the colour palette and the elements they wanted in their identity design. They wanted their identity to also reflect warmth and display a sense of approachability and friendliness for everyone.
MAKING HOME DECOR, ETHICALLY.
One of the pioneers in ethical business practises in home furnishings, The Yellow Dwelling takes sustainability very seriously. Right from sourcing the cotton from certified farmers using native seeds, to shrinking and washing the furnishings before showcasing it in store, this brand has sustainability and ethical business practices at its very core.
SEE MORE WORK
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